Today, Mindmixer announced its acquisition of VoterTide, an Omaha based social media analytics startup that gives politicians and special interest groups insight into their online audience. VoterTide’s technology will be integrated into MindMixer’s online community engagement platform as MindMixer Insights. The new offering will allow organizations to listen to their communities through real-time tracking and analysis of social and traditional media activity.
With the acquisition, Mindmixer also welcomes two extremely talented developers to the team in Jimmy Winter and Matt Barr, formerly the CEO & CTO of VoterTide. Alongside Mindmixer co-founder Nathan Preheim, the team will be able to enhance the existing platform by providing deeper integration and insights into communities.
For more information, check out the coverage in the following publications: