Bulu Box’s Weight Loss Goals
Instead of leaving it up to intuition, Bulu Box is acquiring user data through their customer reward program and giving the people what they want: weight loss packages. Although they didn’t come right out and say it, subtle lifestyle hints from consumer surveys gave Bulu Box the leg up. Tapping into user preferences has proven to be a great asset and something they will use in the future to pin point other needs/wants. After developing this process over four months, they have seen growth in their customer base and rankings on Fox News. Currently, Bulu Box is the 4th healthiest Father’s Day gift for Dad.
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