Newest Investment DivvyHQ Streamlines Content Creation
We are excited to announce our latest investment: DivvyHQ, the premier editorial calendar application. Our investment in Divvy falls directly in line with our investment strategy; a Midwestern company with a complimentary founding team and deep domain knowledge. I met Brock and Brody in late March at Big KC and instantly saw a spark of genius with the team and the product. In true Silicon Prairie fashion we hammered out the last points of the deal at the opening party of Big Omaha.
Similar to many start-ups, the genesis of DivvyHQ was the result of frustrations with the status quo. As content marketing consultants, Brock and Brody witnessed first hand delivering strategies to clients that failed because the marketing teams were unable to manage the complex process of generating and publishing content for marketing campaigns. A few years ago, a well-oiled email campaign and an SEO strategy was all a business needed to be relevant. Fast forward to today, marketers must have content across multiple platforms to stay engaged with their audience: Twitter, Slideshare, Linkedin, Facebook, Blogs and webinars to name a few. DivvyHQ is especially useful for marketers trying to manage the plethora of media across different brands (Conde Nast) and global markets (Nokia).
Brock and Brody refused to accept the status quo, building an initial product for their clients and then releasing it to the market. DivvyHQ is now a leading project and content management tool offering a spreadsheet-free editorial calendar. Despite having a short-handed team, DivvyHQ, has gained significant traction. Current clients include Intel, Cisco, and McDonald’s, among 250 others.
Our investment will enable development of Divvy 2.0 and propel the sales effort. The features of Divvy 2.0 will streamline the workflows with additional customization options for customers. The VP of sales has been brought on full time and will be hiring more sales people in the fall.