The Dundee story starts with hammocks. 

In 1998, Mark started selling hammocks online. Those hammocks turned into an outdoor furniture e-commerce startup that was backed by Sequoia & Insight and eventually sold to Walmart. 

Despite building the company in Omaha, Mark had to go to the coasts to raise capital. The Dundee seed was planted: great companies can be built anywhere, and investors need to meet entrepreneurs where they are.

With a midwestern-sized chip on his shoulder, Mark started the fund in 2012 to invest when and where others won’t. Today, with more than 55 investments made and $95M under management, the focus remains the same – partnering early with the best tech entrepreneurs in overlooked markets.

Today, we write $1M checks out of a $40M fund, leading pre-seed and seed rounds in three core areas: Commerce (D2C + Commerce Infrastructure), FinTech, and Supply Chain technology.

We have partnered with more than 100 founders at the seed-stage, with those companies building in 25 different cities. Our best investments have been in the biggest underdogs.